What counts as commercial intent?

A pricing page visit can matter, but it is rarely enough on its own. A repeat visit from a target account, after a campaign click, before a demo request, and alongside CRM movement is a different kind of signal.

The value comes from relationships. The Intent Graph connects events to the people, accounts, campaigns, products, regions, and outcomes that give them commercial meaning.

Recent behaviour usually matters more than old behaviour. Repeated behaviour matters more than an isolated click. Activity close to money, such as checkout, quote request, pricing review, or stock check, should carry different weight from early research.

A useful intent system understands recency, frequency, proximity to revenue, and whether a signal is strengthening or fading.

A signal can be interesting without being strong enough to act on. If a campaign appears to drive conversions but OpenLift shows weak incrementality, the system should reduce confidence instead of blindly recommending scale.

This is why Levered connects intent to evidence. The question is not only who is active. The question is whether the activity is reliable enough to change an operating decision.

The output should be plain: route this account, scale this region, hold this discount, retest this market, or approve this agent request. Without an action, intent becomes another reporting category.

Commercial intent matters because it helps the business move before the opportunity is gone.