Levered

Turn intent into
decisions.

Levered is the decision layer for growth teams. It connects your website, campaigns, CRM, commerce data, and AI agent activity, then recommends the next action with the evidence behind it.

LOOP:SignalEntityIntentEvidenceDecisionPermissionAction
LIVE READOUTws=acme.demo
Target£1,200,000
Trajectory£948,110
Behind23%
Top signalLondon demand ↑ 18.2%
Recommendation · D-9917

SCALE C-104 by +£800/day
reason=T3 lift · intent↑

SHIFT 12% to London intent
reason=margin ok · lift rising

SIGNAL · ENTITY · INTENT · EVIDENCE · DECISION · PERMISSION · ACTIONFIRST-PARTY EVENTS ONLYOPENLIFT · CAUSAL PROOFGOAL ENGINE · RECOMMENDED ACTIONSAGENT PERMISSIONS · SCOPED ACTIONSGLOBAL DESIGN PARTNERS · JUL 2026SIGNAL · ENTITY · INTENT · EVIDENCE · DECISION · PERMISSION · ACTIONFIRST-PARTY EVENTS ONLYOPENLIFT · CAUSAL PROOFGOAL ENGINE · RECOMMENDED ACTIONSAGENT PERMISSIONS · SCOPED ACTIONSGLOBAL DESIGN PARTNERS · JUL 2026
THE SIMPLE VERSION

Levered helps growth teams know what to do next.

Most teams have plenty of data, but the decision still happens in a spreadsheet, Slack thread, or weekly meeting. Levered turns those signals into a recommendation your team can act on, with evidence attached.

INPUT

Signals from the tools you already use

Web sessions, campaign clicks, CRM changes, orders, margins, stock, support requests, and AI agent activity.

LEVERED

One decision layer between data and action

Levered resolves who the signal belongs to, scores the intent, checks the evidence, and compares it with your commercial goal.

OUTPUT

A recommended next move

Your team sees the action, the reason, the expected impact, and the confidence level before changing budget, routing, pricing, or permissions.

§01 · WHAT LEVERED DOES

From scattered signals to one evidence-backed action.

The product follows the same loop every time: collect the signal, understand who or what it relates to, prove whether it matters, then recommend the next move.

01 · CONNECT

Collect the commercial signals

Website events, ad platforms, CRM activity, Shopify or commerce data, revenue outcomes, and AI agent requests flow into one workspace.

02 · UNDERSTAND

Work out what they mean

Levered connects activity to users, accounts, campaigns, products, agents, and markets so a signal has commercial context.

03 · PROVE

Check whether it is real

OpenLift tests whether the signal is strong enough to act on using holdouts, baselines, confidence tiers, and causal evidence.

04 · DECIDE

Tell the team what to do

The output is a plain decision: scale, pause, hold, retest, route a lead, generate a report, or approve a scoped agent action.

§02 · BUILT FOR

For teams where commercial data is moving faster than the decision process.

Levered is not for companies looking for another dashboard. It is for teams with live signals, measurable goals, and decisions that need evidence before people or agents act.

Ideal first customer

A growth, revenue, or commerce team with data in many tools and a clear commercial goal.

Datawebsite · ads · CRM · commerce
Goalrevenue · CAC · margin · pipeline
Needwhat to do next, and why
PERFORMANCE MARKETING

Teams spending across paid channels

For teams running Meta, Google, TikTok, affiliates, and lifecycle campaigns who need to know which spend is causing incremental revenue, not just which channel claimed credit.

Best fit when budget changes weekly and the team needs evidence before scaling or pausing.

B2B GROWTH & REVOPS

Teams with account intent spread across systems

For revenue teams combining website visits, product usage, CRM movement, email engagement, and sales activity to understand which accounts are ready for action.

Best fit when lead scoring is too shallow and routing decisions need stronger commercial context.

ECOMMERCE & RETAIL

Brands with margin, stock, and demand signals

For brands connecting Shopify or commerce data, stock levels, product margin, regional demand, and campaign activity to decide what to push, hold, or discount.

Best fit when monthly reporting is too slow for trading, inventory, and growth decisions.

AGENT-READY OPERATORS

Teams preparing AI agents to act safely

For operators who want AI agents to request reports, pricing, stock checks, lead routing, or checkout actions without giving them open-ended control.

Best fit when every agent action needs purpose, scope, evidence, and approval logic.

LIVE · PRODUCT PULSE · WS=ACME.DEMO
EVENTS / SEC
12,840
M-INGEST
INTENT SCORED
984,517
M-INTENT
ACTIVE EXPERIMENTS
41
M-OL
DECISIONS / HR
3,116
M-DEC
AGENTS VERIFIED
1,294
M-AGT
P95 LATENCY
43ms
M-LAT
§03 · HOW IT WORKS

One loop from raw signal to permitted action.

Every feature exists to move data through the same path: capture the signal, resolve the entity, score the intent, attach evidence, recommend a decision, and control the action.

01
SIGNAL

Website, CRM, campaign, source, or agent event.

02
ENTITY

User, account, campaign, product, agent, market.

03
INTENT

Buying · research · market · risk · agent request.

04
EVIDENCE

OpenLift causal proof. Tiered confidence.

05
DECISION

Scale · cut · hold · retest · route · approve.

06
ACTION

Budget, routing, report, or permissioned agent action.

§04 · THE INTENT GRAPH

A single queryable graph of every commercial actor, signal, and outcome.

Users, accounts, agents, campaigns, creatives, regions, products, revenue — every entity is a node, every relationship a signal.

INTENT GRAPH · WORKSPACE=ACMEquery=traverse(entity→action)
STREAMING
ENTITYSIGNALINTENTEVIDENCEDECISIONACTIONPersonu_84021Agentgpt-agent/1.4CampaignC-104 · LondonRegionUS-NYCPricing viewed3× · 42sAgent requestscope=quoteCreative clickedcr_9a2Region lift+18.2%Buying intent0.87Agent intent0.71Market intent0.63OpenLiftTier 3 · p<0.01DecisionD-9917Scale +£800/daybudget ΔGrant scopeagent permission
SIGNALS/SEC1,942HOT · PERSONACT
EVENT LOG · TAILLIVE
    GRAPH · LIVE · 14 EDGES · 15 NODES
    §05 · THE GOAL ENGINE

    Set a business goal. Get the next action.

    Set a revenue, CAC, ROAS, pipeline, or account-readiness target. The engine reads live intent and evidence, then outputs the specific changes most likely to move the goal.

    GOAL · G-2041workspace=acme
    Target revenue
    £1,200,000
    £600K£2.4M
    Deadline · days
    30d
    Current
    £720,000
    Projected
    £1,032,000
    Gap
    £168,000
    Behind
    14%
    DECISIONS · LIVEΔ=£4,350/day
    RECOMPUTING
    IDCampaignChannelIntentLiftΔ / dayAction
    C-104London · ProspectingMeta
    82
    T3+£1,600 SCALE
    C-118Brand · USGoogle
    74
    T2+£700 SCALE
    C-133Retargeting · CartMeta
    58
    T2+£300 SCALE
    C-141New York · WellnessTikTok
    22
    T1£-325 CUT
    C-152Search · Non-brandGoogle
    68
    T3+£1,125 SCALE
    C-160Broad · APACMeta
    14
    T1£-300 CUT

    RECOMMENDATION · scale C-104 by 1,600/day because London demand intent is rising, causal lift verified at Tier 3, and you are currently 14% behind your revenue target.

    TRAJECTORYactual · predicted · target
    TARGET · £1.2M
    THE SENTENCEthe product

    Scale this campaign by £800 per day because demand intent in this segment is rising, the lift is causally verified, and you are currently 23% behind your revenue target.

    — THAT SENTENCE IS THE PRODUCT.

    §06 · OPENLIFT & PIXEL

    Causal proof beats correlation. Attribution is a story — lift is the evidence.

    OpenLift runs holdouts, PSA baselines, ghost bids, and switchbacks in the background. Every recommendation carries an evidence tier, not just a dashboard number.

    OPENLIFT · EVIDENCE FEEDstream=causal.v1
    LIVE
    Exp IDEntityMethodLiftp-valueTierStatusTS
    LX-8821Meta / London / prospectingRegion holdout · 14d+18.2%p=0.003T3PROVEN12:04:11
    LX-8820TikTok / New York / interestPSA baseline · 7d+2.1%p=0.280T1REJECTED12:03:57
    LX-8819Google / US brandGhost bid · 21d+6.4%p=0.041T2PROVEN12:02:44
    LX-8818Shopify / cart flowSwitchback · 10d+11.9%p=0.012T3PROVEN12:01:32
    LX-8817Meta / retargetingHoldout · 14d+4.3%p=0.110T2RUNNING12:00:08
    LEVERED PIXEL · SDKv1.4.0 · edge
    INGEST
    $_
    §07 · AGENT PERMISSIONS

    AI agents need permission. Intent supplies the context.

    AI agents can request pricing, stock, comparison, report generation, lead routing, or checkout actions. Levered verifies purpose, principal, scope, evidence, and permission before anything moves.

    AGENT PERMISSIONS · /v1/agent/requestscope=commerce.read+action
    INBOUND
    REQ IDAgentPrincipalActionScopeDecisionTS
    AR-48221shop.gptacme.ukprice.compare(sku=SK-412)read+actionGRANT12:04:11
    AR-48220atlas.claudenorthstar-buyercheckout.initiate(sku=SK-190)readREVIEW12:03:58
    AR-48219hermes.v2retail-ukstock.check(sku=SK-701)read+actionGRANT12:03:44
    AR-48218buyer.arialondon-labsdemo.book(sku=SK-233)read+actionGRANT12:03:22
    AR-48217pilot.orionacme.ukreport.generate(entity=A-442)readREJECT12:02:55
    AR-48216shop.gptretail-ukprice.compare(sku=SK-101)read+actionGRANT12:02:31
    THE GAPanalytics · intent-platform
    Analytics
    Intent layer
    Levered
    Channel report
    Commercial signal
    Intent object
    Anonymous session
    User or account
    Resolved entity
    CRM lead
    Account readiness
    Intent score
    Platform attribution
    Causal proof
    OpenLift
    Dashboard metric
    Recommended action
    Decision engine
    Agent request
    Purpose + scope
    Permission decision
    §08 · WHAT LEVERED IS NOT

    Discipline is the product.

    The product is the loop: signals resolve into entities, intent becomes evidence, evidence becomes decisions, and humans or agents act with permission.

    NOT · DASHBOARD

    Dashboards report. Levered decides.

    NOT · ANALYTICS

    Analytics tells you what happened. Levered tells you what to do next.

    NOT · ATTRIBUTION

    Attribution tells you which click got credit. Levered tells you what actually caused revenue.

    NOT · CAMPAIGN MANAGER

    Levered does not replace Meta, Google, or your CRM. It tells your team what to change, why, and with what confidence.

    NOT · STATIC REPORT

    Reports are generated from evidence, signals, and decisions. They are not a monthly screenshot exercise.

    §09 · THE OPERATORS

    Four operators building the system for commercial decision teams.

    Levered is not an AI wrapper. It is being built by operators across product, economics, evidence, and engineering, shaped around the work real teams do: reading demand, proving intent, choosing the next action, and giving agents permission with evidence.

    4 OPERATORS · 4 DISCIPLINES
    FOUNDEROP-01
    DIRECTION

    Daramola Ben

    Founder and product lead

    Sets the product thesis: turn commercial intent into evidence-backed decisions that teams and agents can act on.

    ECONOMICSOP-02
    INCENTIVES

    Maya Ellison

    Commercial economics lead

    Keeps recommendations tied to demand, margin, willingness to pay, conversion friction, and operational cost.

    EVIDENCEOP-03
    CONFIDENCE

    Theo Adebayo

    Evidence and experimentation lead

    Turns raw signals into scored evidence, comparisons, and explanations before they become actions.

    ENGINEERINGOP-04
    CONTROL

    Nina Patel

    Systems engineering lead

    Builds the graph, permission layer, audit trail, and handoffs so automation stays controlled.

    WHAT CHANGES

    Teams see why an action matters before an agent or workflow runs it.

    WHAT STAYS CONTROLLED

    Budgets, credentials, customer data, and approvals remain explicit.

    WHAT COMPOUNDS

    Every decision adds signal back into the graph for the next one.

    DESIGN PARTNER PROGRAM · SEATS LIMITED

    Bring us a goal.
    We will bring the numbers.

    Early access is hands-on. We onboard teams one at a time, connect real sources, and tune the signal-to-decision loop against your data.

    SYSTEM STATUSops.levered.dev
    • Intent Graphonline
    • Event Ingestiononline
    • OpenLift Enginerunning · 42 exp
    • Decision Engineonline
    • Agent Permissionspilot
    • Latency41ms p95